About Us

103801442 Apartment Locators…

In The Beginning

J. Ellis Apartment Locators was born in 1984 as a new kind of client-focused shopping service. At the time, “Locators” were kind of a new gimmick designed to steer renters to apartment providers and grab a commission in the process—an idea that was fertile ground for self-serving “services” that used cheesy and manipulative sales techniques rather than best serving apartment rental clients’ real needs and concerns.

Rick Ellis knew there had to be a better way.


Rick Ellis, CPM, Broker/Owner

Since 1980, Rick has been involved in the management and operation of apartments and other residential rental real estate, handling a portfolio as large as 6,000 units in four major markets. In addition to his management experience, he’s a “household name” in the business of apartment marketing, property positioning and evaluation of rental markets and sub-markets throughout the country. He makes hundreds of presentations to the apartment industry each year on topics from basic apartment leasing and resident retention to the “Economics of Apartments.” His ongoing consulting contracts include national and regional management companies and several Dallas-based REITs with nationwide portfolios.

Rick received his Bachelor of Science in 1977 and Masters of Art in 1979 from Abilene Christian University, Abilene, Texas. He holds the Certified Property Manager (CPM) designation from the Institute of Real Estate Management (IREM); and his flagship company, EPMS, has also earned IREM’s prestigious Accredited Management Organization (AMO) designation. Mr. Ellis is a licensed Real Estate Broker in Texas and an Eagle Scout.

j Ellis free apartment searchingTODAY

The apartment locator business has—thankfully—changed and improved since the mid 80’s and J. Ellis Apartment Locators has led the way in providing friendly, professional and client-centered service to apartment renters for over 23 years.

We’ll start by focusing on your rental needs and fully understanding your situation. Only then will we use your rental criteria to search for the apartment communities that best meet your expectations and budget. Finally, we’ll provide you with several options from which to choose. We won’t tell you where to lease; but we’ll eliminate the hundreds of properties that DON’T meet your needs, leaving you free to make the best possible decision.


Your team of J. Ellis professional Real Estate Consultants are ready to serve, seven days a week, from several convenient locations around the Lewisville, TXplex. We don’t view our apartment providers as simply “customers” nor do we see our rental clients as simply the “next commission.” We consider you to be our partners in creating a more vibrant, home-happy, successful Dallas-Fort Worth metro area. We also realize, that a locator team is an invaluable part of the equation; and, if a locator service is only as good as its locators, J. Ellis is GREAT.